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Always designing for humans.
As a creative, I believe in the strategic mind for ideas and the eye for details. Featuring a brief walkthrough of some projects I accomplished during my previous role as Creative Director.
System design for EASTMAN Total Solutions event in Shenzhen
Design Strategy • Creative Direction • Brand Design
As the APAC creative lead for EASTMAN, my team was tasked to plan out Shenzhen's exhibition with a challenge: integrate all our 4 different portfolio brands into one. I led this project and crafted the new branding for this event, designed the system, and planned the experience of this event.
This was a 6 months project where there were photography, design and wireframing involved. As the Creative Director, I directed the photography, worked on the wireframes and also see through the production of the responsive website.
V-Kool web experience
iQue web experience
iQue is part of V-Kool's product line as the performance film brand for residential users. We directed the assets and work on the responsive website together with an agency partner to establish a cms supported site.
Planned and directed this project for APAC business together with marketing. The outlets were designed to suit 3 different layouts and to be adapted across key countries. I was the creative lead in the structural, material, retail experience and strategy designs.
V-Kool dealer shop experience redesign
I lead the design of a new distributor platform system to engage customers during their car servicing experiences. This disruption model was proposed and developed to help distributors upsell Eastman films while engaging their customers. Thereby, lead to increase sales and film requests.
Innovating distributor retail strategy
As creative lead for Eastman's APAC office, one of the long-term projects I took charge was the creation of brand assets across all 4 brands in my portfolio. The assets were directed, created and build solely for the brands.
Brand assets design
In charge of the brand design of all LLumar (Thailand) guerilla booths and dealer shop design. The design was based on modular design systems taking into consideration the unique floorplans in Thailand. I directed the experience, design and brand experience for the master franchise. This work is to be rolled out on a national level.
LLumar (Thailand)
retail design strategy
V-kool Paint protection film brand identity
Art directed art for Eastman's paint protection film brand. Global roll out of new brand across APAC and North America. This was created as a brand asset for the performance film business.
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